As the industry emerges from the global pandemic, MIDAS Travel takes the opportunity for a brand update. The company has updated it’s value proposition and digital presence to better reflect its premium travel management service.<\/p>\n
The primary proposition, \u2018Premium business travel\u2019 provides a simplified description of the service offering. There is particular focus on the higher level of execution and personalisation offered to clients.<\/p>\n
The vision, \u2018taking care of the journey\u2019 brings together the travel experience and the wider service provided to multiple travel personas. Key stakeholders include travellers, bookers, finance and HR functions.<\/p>\n
The mission, \u2018making corporate travel better for everyone, and keeping business moving\u2019 reflects the core purpose of the brand. This plays a key role in supporting client businesses in achieving their goals.<\/p>\n
With the addition of a new graphical element, a circled \u2018M\u2019, the logo embraces the heritage yellow and purple colours of the original MIDAS Travel brand. With a nod to the past, and looking towards the future with digitalised greys and blues, the new colour palette is synonymous with positivity, trust, calm, wisdom and luxury.<\/p>\n
Updated company values, \u2018M<\/strong>ove forwards. I<\/strong>nspire others. D<\/strong>rive change. A<\/strong>chieve trust. S<\/strong>ucceed together.\u2019 acknowledge the MIDAS Travel name and bring to life the service promise and team commitment.<\/p>\n Commenting on the brand update, Managing Director Dave Sullivan said \u201cWe are a people business and always will be. But we felt it was time to embrace a digital strategy that would better reflect the premium business travel service we continue to deliver for our clients.\u201d<\/p>\n